Kingston, meet SoundRunner
By TAD SOOTER
North Kitsap Herald North End Reporter
July 23, 2010 · 9:51 AM
KINGSTON — The Port of Kingston has chosen a name for its Kingston to Seattle ferry service, and it doesn’t inlude the words Kingston or Seattle.
The chosen title— SoundRunner—is meant to be both vague and evocative, said Kingston Passenger Ferry Service advisory committee co-chair Carol Maziarz.
The committee helped narrow down a long list of name suggestions submitted by the public for port commissioners to choose from. The port also hired an advertising agency to help pick the short list of names.
Maziarz said the committee looked for names that would play up the ferry’s regional appeal.
“We were trying to stay away from just Kingston,” Maziarz said. “People would automatically think ‘Oh, you’re just a Kingston service.’”
The port plans to launch the ferry service in mid October. The 149-seat boat will run two daily round trips to Colman Dock in downtown Seattle.
Passenger ferry project manager Eric Osnes said name the SoundRunner packs a lot of meaning into two words. Sound can refer to Puget Sound or strength and stability. Runner suggests speed and foot travel, Osnes said.
The name of the ferry service is not to be confused with the name of the boat, which will remain “Spirit of Kingston.”
With a name in hand, the port is designing logos to be used in its summer marketing campaign.
Osnes said the advisory committee are also putting finishing touches on a draft schedule, which should be published by the end of July.
Scheduling is a complicated proccess, Osnes said, as the SoundRunner schedule must mesh with the timetables for King County Water Taxi, Washington State Ferries and regional transit agencies.Contact North Kitsap Herald North End Reporter Tad Sooter at firstname.lastname@example.org or 360-779-4464.