Business

Business brief: Paladin hires Mixtur Interactive

Paladin Data Systems Corporation Selects Mixtur Interactive As Agency of Record

Marketing agency Mixtur Interactive Inc. signed an agreement with Paladin Data Systems Corporation, a provider of e-solutions and software development services to federal, state, local and tribal governments, to serve as agency of record.

As agency of record, Mixtur Interactive will support corporate and product branding and identity development, along with user interface design recommendations, sales tool development and go-to-market planning and execution for Paladin’s three core products.

“Our aggressive 2010 product roll-out schedule made now the right time to partner with a top flight marketing agency,” said Michelle Dvorak, business operations manager for Paladin Data Systems. “Mixtur Interactive brings to the table deep software product marketing expertise, impressive creative and messaging skills, and an understanding of marketing and selling to government agencies. We are thrilled to have them as part of our go-to market team.”

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