Noted DJ joins Herald, KCN marketing team

POULSBO — Ed Waterman is CEO of two businesses. He’s an award-winning DJ. He served as vice president of sales and marketing for Seattle Art, Inc. And the father of three teenagers still manages to fit in some time to play his guitar and play some soccer.

Waterman, 48, brings his entrepreneurial spirit and energy to the North Kitsap Herald and Kingston Community News as a marketing rep for downtown Poulsbo, Kingston, Hansville, Indianola, Port Gamble, Suquamish, and Edmonds. He succeeds Catherine Darkenwald, who moved to Kansas.

Waterman can be reached at 779-4464, ext. 3054, and

One of Waterman’s goals is to market the Kingston Community News in Edmonds “to pull in visitors from across the water,” and to develop campaigns that “help business owners grow their business long-term — campaigns that draw consistent business in the door.”

Waterman grew up in Kingston and graduated from North Kitsap High School in 1983. He graduated with honors from University of Washington with a degree in marketing and psychology.

Waterman started his first business at age 12, doing lawn care and selling firewood. He said firewood helped put him through UW.

He held sales and management positions with Hewlett Packard, UPS and Transworld Systems before joining Seattle Art, Inc. as a vice president. He has been CEO of Entertainment Northwest ( for 18 years; the company provides DJs for weddings and other events and won “Best DJ” honors three years in a row from The Knot. He is also CEO of New Prodigy Marketing Group (, a marketing firm for small businesses.



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